TOC: J Macromarketing
Introduction
Journal of Macromarketing, 27(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
September, 2007
The Unquestioned Marketing Life? Let Us Hope Not
–Clifford J. Shultz [] []
Marketing Systems A Core Macromarketing Concept
–Roger A. Layton [] []
Micro-Macro Linking Using System Dynamics Modeling: An Examination of Eco-Labeling Effects for Farmed Shrimp
–Steven P. Arquitt and T. Bettina Cornwell [] []
Research on Marketing Ethics: A Systematic Review of the Literature
–Alexander Nill and John A. Schibrowsky [] []
Volunteer Dedication: Understanding the Role of Identity Importance on
–Participation Frequency [] [] Debra A. Laverie and Robert E. McDonald
Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives
–Andreas F. Grein and Stephen J. Gould [] []
Book Reviews
The Consumption Experience Something New, Something Old, Something Borrowed, Something Sold: Part 4
–Morris B. Holbrook []
Case Studies and Theory Development in the Social Sciences: Alexander L. George and Andrew Bennett Cambridge, MA: MIT Press, 2005
–John O’Shaughnessy []
Competition and Growth: Reconciling Theory and Evidence: Philippe Aghson and Rachel Griffith Cambridge, MA: MIT Press, 2005; The Moral Consequences of Economic Growth: Benjamin Friedman New York: Alfred Knopf, 2005
–William H. Redmond []
Gaviotas: A Village to Reinvent the World: Alan Weisman White River Junction, VT: Chelsea Green Publishing, 1998
–Ronald Savitt []
Social Marketing in the 21st Century: Alan Andreasen Thousand Oaks, CA: Sage Publications, 2006
–William H. Redmond []