TOC: J Global Mar
Introduction
Journal of Global Marketing, 20(4)
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Editorial
–Erdener Kaynak []
Product Diversification, Multinationality, and Country Involvement: What is the Optimal Combination?
–Lee Li, Gongming Qian, Zhengming Qian [] []
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language
–Clement S. F. Chow, Esther P. Y. Tang, Isabel S. F. Fu [] []
Independent Service Providers as a Competitive Advantage in Developing Economies
–Ikechi Ekeledo, Nadeem M. Firoz [] []
Determinants and Outcomes of Internet Marketing Activities of Exporting Firms
–Byeong-Joon Moon, Subhash C. Jain [] []
"Buy National" and Altruistic Market Segments
–Raymond A. Hopkins, Thomas L. Powers [] []