TOC: J Con Res
Introduction
Journal of Consumer Research, 34(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
October, 2007
From the Editor
The Territory of Consumer Research: Walking the Fences
–John Deighton [] []
On the Consumption of Negative Feelings
–Eduardo B. Andrade and Joel B. Cohen [] []
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
–Pierre Chandon and Brian Wansink [] []
The Duration Heuristic
–Catherine W. M. Yeung and Dilip Soman [] []
When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes
–Haipeng (Allan) Chen and Akshay R. Rao [] []
Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images
–Linda M. Scott and Patrick Vargas [] []
When the Same Prime Leads to Different Effects
–S. Christian Wheeler and Jonah Berger [] []
On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect
–Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, and Baler Bilgin [] []
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
–Frank R. Kardes, Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala, and Brian Bullington [] []
Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
–Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop [] []
Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
–Adam Duhachek, Shuoyang Zhang, and Shanker Krishnan [] []
Re-Inquiries
Phonetic Symbolism and Brand Name Preference
–Tina M. Lowrey and L. J. Shrum [] []
Taste versus the Market: An Extension of Research on the Consumption of Popular Culture
–Morris B. Holbrook and Michela Addis [] []