Marketing Science Editor
Introduction
Eric T. Bradlow will be the next editor of Marketing Science
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The search committee is pleased to announce that the next editor of Marketing Science will be Eric T. Bradlow, The K.P. Chao Professor; Professor of Marketing, Statistics, and Education at the Wharton School, University of Pennsylvania. Eric was the unanimous and enthusiastic choice of the committee for the position.
Eric graduated from Harvard with a PhD in Statistics in 1994. After brief stints working as a statistician at the Educational Testing Service (ETS) and at DuPont, and as a lecturer in the Statistics department at Wharton, he joined the Marketing Department at Wharton in July 1996 as an Assistant Professor. He was appointed the K.P. Chao Professor in 2005. Even within a short period of time, he has built up an impressive record of publications numbering over 50 in Marketing, Statistics, and Education. He has also won numerous awards for both teaching and research, including being a finalist for the Green Award from the Journal of Marketing Research (2004) and the winner of the 2006 Research Committee of the Society of General Internal Medicine Best Paper award.
The committee members would like to thank everyone who participated in the selection process by nominating candidates and offering comments and suggestions. We received 32 viable nominations, which suggests we have a vibrant field with a strong and committed set of members.
We wish Eric all the best in his new role.
Arvind Rangaswamy (Chair)
James J. Cochran
Tulin Erdem
John R. Hauser
Robert Meyer