TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
An analysis of the repositioning of the “BMW Mini” brand
–C. Simms, P. Trott [] []
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
–Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann [] []
Does Diageo make your Guinness taste better?
–Laurent Muzellec, Mary Lambkin [] []
How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
–Cochen Wu, Yung-Chien Yen [] []
New consumers need new brands
–John Burnett, R. Bruce Hutton [] []
Format effects in volume discounts to consumers
–Béatrice Parguel, Pauline De Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet [] []
The current status of course offerings in pricing in the business curriculum
–Patrick H. McCaskey, Donald L. Brady [] []