TOC: J Political Mar
Introduction
Journal of Political Marketing, 6(2/3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Prolegomena to Theory and Concept Development in Political Marketing
–Stephan C. Henneberg, Nicholas J. O’Shaughnessy [] []
Theory and Concept Development in Political Marketing: Issues and an Agenda
–Stephan C. Henneberg, Nicholas J. O’Shaughnessy [] []
Ontology and Epistemology in Political Marketing: Keeping It Real?
–Heather Savigny [] []
Political Marketing and Professionalized Campaigning: A Conceptual Analysis
–Jesper Strömbäck [] []
Political Market Orientation and Its Commercial Cousin: Close Family or Distant Relatives?
–Robert P. Ormrod [] []
Theory-Building in Political Marketing: Parallels in Public Management
–Patrick Butler, Neil Collins, Martin R. Fellenz [] []
American Voters’ Statements of Positive and Negative Preference for Candidatesand Parties 1980-2000: A Fuzzy Set Investigation Predictive Ability
–Peter Newman [] []
Political Star Power and Political Parties: Does Celebrity Endorsement Win First-Time Votes?
–Natalie T. Wood, Kenneth C. Herbst [] []