TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction
–Scott R. Swanson, J. Charlene Davis, Yushan Zhao [] []
Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
–Elten Briggs, Tim D. Landry, Charles Wood [] []
Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving
–Adrian Sargeant, Lucy Woodliffe [] []
Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
–Stacy Landreth, Judith A. Garretson, Julie Pirsch [] []
Citizen Preferences for the Corporate Sponsorship of Public-Sector Park and Recreation Organizations
–Andrew J. Mowen, Gerald T. Kyle, Mick Jackowski [] []