TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 17(1)
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Editor’s Note
–Thomas J. Hayes []
Does Advertising Pervert Higher Education? Is There a Case for Resistance?
–Paul Gibbs [] []
Advertising Can Be an Effective Integrated Marketing Tool
–Larry D. Lauer [] []
Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context
–Sunita Prugsamatz, Joo-Gim Heaney, Frank Alpert [] []
Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing
–Iryna Pentina, Concha Neeley [] []
Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?
–Jonathan Adams, Vicki Eveland [] []
Market Orientation of Spanish Public Universities: A Suitable Response to the Growing Competition
–Carlos Flavián, Javier Lozano [] []
A University Name Change: Significance of Faculty Involvement
–Cleamon Moorer, Jr. [] []
Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University’s Attempt to Develop a Consistent Athletic Brand Identity
–Sue Westcott Alessandri [] []