TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 14(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Strategic Alliances: What Can We Learn When They Fail?
–C. Michael Wittmann [] []
Market Orientation: An Iterative Process of Customer and Market Engagement
–Philip Hadcroft, Denise Jarratt [] []
An Investigation of Antecedents for the Development of Customer Support Services in Manufacturing Companies
–Heiko Gebauer [] []