Marketing Resource Allocation
Introduction
Free Webinar on Marketing Resource Allocation with ReAllocator ME>XL, Presented by Gary Lilien, 12 Sep 2007, 11:00 am US Eastern (GMT -4:00)
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September 12
Webinar: Marketing Resource Allocation with ReAllocator ME>XL
Presenter: Dr. Gary Lilien, ISBM Research Director, Penn State
On the Web
Fee: Free
In this webinar, Dr. Lilien will review the response model approach, linking marketing spending decisions to market outcomes and show how it has been applied in a number of industry-contexts. He will introduce a tool called ReAllocator, part of the Marketing Engineering for Excel (ME>XL) toolkit that is designed to implement this approach. He will conclude by discussing how participants can make immediate use of the concepts and the related software. To register, go to