TOC: Mar Letters
Introduction
Marketing Letters, 18(3)
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: : journals |
Relevant ARCategory: |
Category management, product assortment, and consumer welfare
–Shailendra Gajanan, Suman Basuroy, Srinath Beldona [] []
Leveraging brand equity to attract human capital
–Devon DelVecchio, Cheryl Burke Jarvis, Richard R. Klink, Brian R. Dineen [] []
Nonverbal cues-based first impressions: Impression formation through exposure to static images
–Rebecca Walker Naylor [] []
The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
–Franziska Völckner, Julian Hofmann [] []
Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
–Brett A. S. Martin, Ekant Veer, Simon J. Pervan [] []