TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 13(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Exploring the Perceived Believability of DTC Advertising in the US
–Joann L. Atkin; Richard F. Beltramini [] []
Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults
–Lynnea Mallalieu [] []
Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment
–Robin T. Peterson [] []
Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications
–Tony Conway; Mike Ward; Gerard Lewis; Anke Bernhardt [] []