TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 24(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
September, 2007
The NPV of bad news
–Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller [] []
Empirical validation and comparison of models for customer base analysis
–Emine Persentili Batislam, Meltem Denizel and Alpay Filiztekin [] []
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
–Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston, Kenneth R. Evans and Srinath Gopalakrishna [] []
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
–Shuili Du, C.B. Bhattacharya and Sankar Sen [] []
Modeling consumption patterns in the attribute space: Theory and evidence of hybrid behavior
–Sergi Jimenez-Martin and Antonio Ladrón-de-Guevara [] []
Calibration of consumer knowledge of the web
–Kishore Gopalakrishna Pillai and Charles Hofacker [] []
The effect of emotional provider support on angry versus anxious consumers
–Kalyani Menon and Laurette Dubé [] []