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Marketing Management Association

2008 Spring Conference
The Drake Hotel , Chicago IL
April 2- 4, 2008

Focus on Change: Succeeding in a Global Environment

2008 MMA Spring Conference

It’s time to submit your articles and ideas and plan to register for the Marketing Management Association’s 2008 Spring Conference to be held at the beautiful and historic Drake Hotel () on the Gold Coast along Chicago’s Michigan Avenue, April 2-4. (Visit the MBAA-International Web site for conference registration, hotel information, and program details at ).

This year’s theme is Focus on Change: Succeeding in a Global Environment . Building on our many successes in the past, this three-day venue continues to attract innovative marketing educators and scholars worldwide–a well-proven organization that affords the opportunity to share one’s insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more. You are encouraged to submit in any of these formats.

The submission deadline is October 12, 2007 and your group of track chairs consists of some “all star” marketers including: David Kurtz, O.C Ferrell, Michael Czinkota, Jill Attaway, Gerald Albaum, Cathy Curran Kelly, Michael Messina, Suzanne A. Nasco, A.J. Taylor, Allen Schaefer, Fred Hoyt, Stacey Hills , and Timothy R. Graeff.

Tracks include Advertising, Promotions, Communications; Retailing; Consumer Behavior; Sales/Sales Management; Ethics & Corporate Social Responsibility; Services Marketing; Global Marketing; Sports & Event Marketing; Marketing Education; Marketing Management and Strategy; and Marketing Research/Technology.

Robin Luke
Spring Conference Program Chair and President-elect of MMA
Professor and Department Head
Department of Marketing
Missouri State University , College of Business Administration-GL 238
901 S. National Boulevard
Springfield , MO 65897-0027
RobinLuke@MissouriState.edu

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