ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

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It’s All ÂÜÀòÉç¹ÙÍøt the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
–Nancy Lee [] []

Transferring Commercial Perspectives on Consumer Focus to Social Marketing
–Beverly Schwartz [] []

Perspectives on Marketing to “Consumers that Give a Damn”
–Beverly Schwartz [] []

Human-Centered Design, Innovation, and Social Marketing
–Stanton Brunner; Chris Waugh; Holly Kretschmar [] []

The New Technology: The Consumer as Participant Rather Than Target Audience
–R. Craig Lefebvre [] []

Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
–May G. Kennedy; Betsy Humphreys; Jill Abelson; Carol A. Bryant [] []

It’s All ÂÜÀòÉç¹ÙÍøt the Customer…and the Context
–François Lagarde; Lynne Doner Lotenberg; Mark Albion; Gerard Hastings [] []

Lessons Learned from Social Marketing Models in the United Kingdom
–William Sowers; Jeff French; Clive Blair-Stevens [] []

Creating Social Change: The Synergy of Combining Marketing and Policy – The ROI of Health Promotion and Disease Prevention
–William D. Novelli [] []

Selected Social Marketing-Related Abstracts, Internet Resources, and Books
–Kristina M. Dunlevy []

…But Who’s the Customer?
–Bill Smith []

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