TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 6(1)
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Editor’s Corner
–David Bejou []
Exploring the Relationships Among Sales Manager Goals, Ethical Behavior and Professional Commitment in the Salesforce: Implications for Forging Customer Relationships
–Charles H. Schwepker, Jr., David J. Good [] []
The Psychological Antecedents of Enduring Customer Relationships: An Empirical Study in a Bank Setting
–Josée Bloemer, Gaby Odekerden-Schröder [] []
Love at First Sight or a Long-Term Affair? Different Relationship Levels as Predictors of Customer Commitment
–Maria Sääksjärvi, Katarina Hellén, Johanna Gummerus, Christian Grönroos [] []
The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions
–Spiros P. Gounaris, Nektarios A. Tzempelikos, Kalliopi Chatzipanagiotou [] []
The Effects on the Relationship Learning from Relationship Enhancement Activities
–Fang-Ming Hsu, Tser-Yieth Chen, Ting-Yi Huang [] []