TOC: J Pharmacuetical Mar & Man
Introduction
Journal of Pharmaceutical Marketing & Management 17(3/4)
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Editor’s Note
–Mick Kolassa []
Profiles of Phase IV Investigators and Subsequent Prescribing of the Study Drug
–Harold E. Glass, David W. Dalton [] []
Sales of Brand-Name Products and Generic Competitors Before and After Market Entry of Product Line Extensions in Canada
–Hui Yi Xue, Ho Lun Wong, Patrick Wong, Thomas R. Einarson [] []
Promotion and Market Share in the Proton Pump Inhibitor Market: A Case Study
–Yite John Lu, Joel F. Farley, Richard A. Hansen [] []
An Evaluation of Cues, Inducements, and Readability of Information on Drug-Specific Web Sites
–Shalini Naik, Shane P. Desselle [] []
A Cultural Lag Approach to Challenges Facing Specialty Pharmaceuticals
–Michaeline Skiba, Kimball P. Marshall [] []
Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK
–Brian Smith, Baba Awopetu [] []