TOC: J Mar Man
Introduction
Journal of Marketing Management, 23(5/6)
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Relevant ARCategory: |
June, 2007
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
–Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline [] []
Critical approaches in undergraduate marketing teaching: investigating students’ perceptions
–Tregear, Angela; Kuznesof, Sharron; Brennan, Mary [] []
Advertising agency planning conceptualising network relationships
–Grant, Ian; McLeod, Charlotte [] []
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
–He, Hongwei; Mukherjee, Avinandan [] []
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
–Garry, Tony [] []
Buying a sponsor’s brand: the role of affective commitment to the sponsored team
–Lings, Ian N.; Owen, Kate M. [] []
Consumer savvy: conceptualisation and measurement
–Macdonald, Emma K.; Uncles, Mark D. [] []
A review of factors affecting online consumer search behaviour from an information value perspective
–Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias [] []
Editorial
–Hart, Susan []
Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
–Moufahim, Mona; Humphreys, Michael; Mitussis, Darryn; Fitchett, James [] []
Exploring cadaveric organ donation: a ‘mortal embodiment’ perspective
–Lai, Ai-Ling; CeRes, Janine Dermody; CeRes, Stuart Hanmer-Lloyd [] []