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AAA 2008

Updated Second Call for Conference Papers and Proposals for Special Topics Sessions

American Academy of Advertising 2008 Conference, March 27-30, 2008
50th Anniversary Conference
San Mateo Marriott, San Mateo, California

Competitive Papers

You are invited to submit competitive papers relevant to any aspect of advertising (theoretical, practical, methodological, empirical, or philosophical) in consideration for presentation at the 2008 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings. All research related to the various aspects of advertising will be considered. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. In addition, papers that examine the economic, political, social, and environmental aspects of advertising are welcome. Please note that the AAA uses the term advertising in a broad sense (similar to the consumer’s and industry perspective) and is willing to consider articles that deal with related activities and integrated communications (e.g., sponsorship, event marketing, product placement, corporate advertising, public relations, sales promotions, direct marketing, etc.). All submissions are subject to blind review competition, and only completed papers (no proposals) may be submitted. Papers must conform to the style and guidelines of the Journal of Advertising. Authors of accepted papers must publish either the entire paper or an abstract of the paper in the Proceedings. The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences. Publication of an abstract does not preclude future publication of the full research paper elsewhere.

Special Topics Sessions

You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed to offer information and dialogue on topics of importance to advertising education and practice (e.g., current practitioner issues, creative topics, and/or pedagogical matters) that would not fit comfortably into the competitive paper format. However, topics may duplicate those which would be covered by competitive papers. A broad definition of advertising as discussed above applies to these special topic sessions as well. A submission should include the following: (1) a clear rationale for addressing the topic over an entire meeting period and/or through contributions from several presenters, (2) the value of the session to conference attendees (including why such a contribution is not likely to be available elsewhere, (3) names and specific roles of all participants (please note that blind review is not possible with these proposals because the value depends in part on the selection of appropriate participants), and (4) details of how the session will be conducted under a unifying theme, including progression among sections and participants. Preference will be given to proposals providing the requested information in the greatest detail. Special topics chairs are responsible for writing a descriptive summary (after the session) for inclusion in the Proceedings as a non-refereed publication.

All competitive and special topics submissions must include a statement specifying that at least one author of the paper agrees to register and attend the conference to present the paper. Failure to present an accepted competitive paper/special topics session will result in the competitive paper/special topics session being withdrawn from the conference proceedings.

Requirements for Submission of Competitive Papers and Special Topics Proposals

PLEASE NOTE THAT ALL SUBMISSIONS ARE TO BE SUBMITTED VIA THE AAA WEBSITE ()

In order to facilitate the review process and alleviate customs problems with international mail, everyone will submit their paper or session proposal electronically via the AAA website. You will upload a copy of your paper in the MS Word format. Please use the procedures noted below for deleting identifying information from your submission.

Procedure for deleting properties for e-mail submission (in Word):

1. go into "file"
2. go into "properties"
3. under the headings of "Summary" & "Custom" please erase all affiliations. Under "Custom" be sure to delete all lines in the "Properties" box by clicking on each line one at a time and then click on the delete box that is present in the same window. After you have deleted all properties, click "ok" and then save your document.

Electronic submissions will be accepted beginning September 1, 2007 and must be received no later than Friday, October 5, 2007. Please designate a single contact person for your submission. This individual will register at the conference website (accessible via ) and will receive a user name and password via email after registration. Once this information is received, the individual will be able to upload the manuscript to the conference web site. The contact person must provide contact information (email, phone and fax) as well as one or two keywords to facilitate the reviewing process (e.g., copy testing, media measurement, new technologies, advertising education, etc.). The contact person will also indicate his or her agreement to a statement specifying that all paper presenters agree to register for the conference and participate as specified. Please direct your questions regarding papers or proposals to the appropriate Professor and e-mail address as shown below:

Competitive Papers:

Professor Shelly Rodgers
University of Missouri
Strategic Communication
Email: rodgerss@missouri.edu

Special Topics Proposals:

Professor Dean Krugman
University of Georgia
Advertising & Public Relations Dept.
Email: dkrugman@uga.edu

We look forward to your submissions and hope that you will be able to attend the 2008 Conference of the American Academy of Advertising to celebrate the 50th Anniversary of the AAA! General questions about the conference can be directed to Jef I. Richards, AAA President-elect at: University of Texas, Department of Advertising, Email: jef@mail.utexas.edu

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