Internet Customer Behavior
Introduction
Special Issue of Journal of Business Research; Deadline 31 May 2008
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Internet Customer Behavior
Call for Papers: Special Issue of the Journal of Business Research
Deadline: 31 May 2008
The Internet has fundamentally reshaped the way businesses and consumers communicate, interact and transact around the world. Today, e-commerce is big and is here to stay. Internet marketing has become an integral part of marketing strategy. Marketers must understand how customers use the Internet to make decisions, select brands and transact with Internet providers. This special issue aims at developing new knowledge, models and theories on Internet customer behavior from the point of view of both B2C and B2B e-commerce. Topics of interest are (but not limited to):
B2C E-commerce
- Online surfing behavior
- Types of products and online customer behavior
- Online advertising issues
- Online intangibility and perceived risk
- Online branding issues
- Website navigation effectiveness
- Role of emotions in evaluating websites
- Internet atmospherics and surfer behavior
- Information intensiveness continuum
- Types of web surfers
- Consumer online satisfaction loyalty
All papers dealing with B2C e-commerce focal orientation should be sent to Michel Laroche at laroche@jmsb.concordia.ca
B2B E-commerce
- Relationship orientation
- Buyclass and online decision making
- Business decision models
- Market exchanges and networks
- Mobile commerce
- Telematics
All papers dealing with B2B e-commerce focal orientation should be sent to Arch G. Woodside at arch.woodside@bc.edu.
Guidelines and deadlines
Papers should be less than 30 double-space pages in length (counting all pages) and follow all the guidelines of the Journal of Business Research. Electronic submissions are required. All papers will be subjected to a double blind peer review procedure.