TOC: J Target, Measure and Analysis for Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 15(3)
 : : : TOC
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June, 2007
Editorial
–Jonathan Reynolds []
Merits of interactive decision tree building: Part 1
–Bas van den Berg and Tom Breur [] []
Targeting efficiencies among trade show nonattendees
–Carmen Berne and Ma Esperanza Garcia-Uceda [] []
An investigation of perceived body aesthetics and its contribution to the empowerment of marketing strategies for sporting goods
–George S Spais and Pantelis D Konstantinakos [] []
Techniques for determining importance: Balancing scientific method and subjectivity
–Gwen Fontenot, Lucy Henke, Kerry Carson and Paula Phillips Carson [] []
Practitioners’ perceptions of marketing: Field evidence from a Nordic country
–Oyvind Helgesen [] []
Opinion Piece
Second life, second identity?
–Holger Wandt []