TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 15(3)
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: : journals |
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2007
Word of mouth communication within online communities: Conceptualizing the online social network
–Jo Brown, Amanda J. Broderick, Nick Lee [] []
Factors affecting consumer use of the Internet for information search
–Anna Lund Jepsen [] []
Consequences of Web-based service quality: Uncovering a multi-faceted chain of effects
–Martin Fassnacht, Ibrahim Köse [] []
Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited
–Peter S. Fader, Bruce G. S. Hardie, Kinshuk Jerath [] []
Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo
–Kirthi Kalyanam, Shelby McIntyre, J. Todd Masonis [] []