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TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 2(2)

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Relevant ARCategory:  


Where’s the customer in technology-based radical innovation?
Anne Vercauteren, Wim Vanhaverbeke [] []

Technological innovation and the rise of the department store in the 19th century
Robert D. Tamilia, Susan E. Reid [] []

Market-driven versus market-driving behaviours: preliminary evidence for developing competitive advantage in high-technology markets
Stacey Barlow Hills, Kenneth R. Bartkus [] []

E-learning critical success factors: an exploratory investigation of student perceptions
Hassan M. Selim [] []

Effective communication as a critical success factor for the integration of ERP and CRM systems: the case of Taiwan
Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Ping-Yu Hsu, et al. [] []