TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 4(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
–Andrea Ordanini, Gaia Rubera [] []
Consumer mind-sets and attitudes towards online marketing messages
–Maria Saaksjarvi, Gratiana Pol [] []
Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
–J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, et al. [] []
Innovative products on the internet: the role of trust and perceived risk
–Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas [] []
New insights into the acceptance of mobile internet services: a mixed-method approach
–Andrea Groeppel-Klein, Joerg Koenigstorfer [] []
PVRs and advertising exposure: a video ethnographic study
–Sarah Pearson, Patrick Barwise [] []
Website design and e-consumer: effects and responses
–Carlota Lorenzo, Miguel Angel Gomez, Alejandro Molla [] []