ÂÜÀòÉç¹ÙÍø

Global SIG Awards

Introduction

The ÂÜÀòÉç¹ÙÍø Special Interest Group recognizes Michael R. Czinkota for lifetime dedication, and Alden, Steenkamp and Batra for their 1999 JM article

 : : : Posting

: : awards

Related ARContent:  

The ÂÜÀòÉç¹ÙÍø Global Marketing SIG presented the following two awards at the 2007 Summer ÂÜÀòÉç¹ÙÍø Marketing Educators’ Conference in Washington, D.C.:

  1. SIGNIFICANT CONTRIBUTIONS TO GLOBAL MARKETING KNOWLEDGE AWARD: Michael R. Czinkota, Georgetown University

    In Recognition of Lifelong Dedication to Global Marketing

  2. 2007 EXCELLENCE IN GLOBAL MARKETING RESEARCH AWARD to the following authors for their article:

    Alden, Dana L., Jan-Benedict Steenkamp and Rajeev Batra (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture," , 63(1), 75-87.

It is with sincere appreciation that the ÂÜÀòÉç¹ÙÍø Global Marketing recognizes these scholars for their significant contributions to the field of global marketing