TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Profiting from mega-trends
–Dave Florin, Barry Callen, Sean Mullen, Jeane Kropp [] []
Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
–Sri Beldona, Scott Wysong [] []
The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
–Philippa Hankinson, Wendy Lomax, Chris Hand [] []
Gray marketing and its impacts on brand equity
–Hsiu-Li Chen [] []
Logical brand management in a dynamic context of growth and innovation
–Marc Logman [] []
Antecedents to consumer reference price orientation: an exploratory investigation
–Tong Yin, Audhesh K. Paswan [] []
A study of time limited price promotions
–James Devlin, Christine Ennew, Sally McKechnie, Andrew Smith [] []
The case of “difficult” brands
–Paul Harrison, Nicole Hartley [] []
The innovation challenge at Durable Surface Corporation
–Dennis Pitta [] []