TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 24(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Playing the zero-sum game with diversity: who’s the worthiest of them all?
–Joyce M. Wolburg [] []
A comparison of consumer decision-making behavior of married and cohabiting couples
–Nabil Razzouk, Victoria Seitz, Karen Prodigalidad Capo [] []
Impact of status brand strategy on materialism in Thailand
–Thirarut Sangkhawasi, Lalit M. Johri [] []
Consumer opinion and effectiveness of direct-to-consumer advertising
–Deborah F. Spake, Mathew Joseph [] []
Consumer reactance against loyalty programs
–Mark Wendlandt, Ulf Schrader [] []
Baby boom consumers and technology: shooting down stereotypes
–Jenni Niemelä-Nyrhinen [] []
The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry
–Rick Ferguson, Kelly Hlavinka [] []