TOC: J Bus Res
Introduction
Journal of Business Research, 60(9)
 : : : TOC
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September, 2007
Editorial
–Paul Gibbs []
Delphi study of the future of marketing of higher education
–Tom Hayes [] []
Advertising message strategies for encouraging young White working class males to consider entering British universities
–Roger Bennett [] []
Brand harmonization in the international higher education market
–Jane Hemsley-Brown and Shivonne Goonawardana [] []
Service quality in higher education: The role of student expectations
–Roediger Voss, Thorsten Gruber and Isabelle Szmigin [] []
Pedagogical affect, student interest, and learning performance
–José Luís Abrantes, Cláudia Seabra and Luís Filipe Lages [] []
The relationship between personal values and perceived value of education
–Lesley Ledden, Stavros P. Kalafatis and Phillip Samouel [] []
Endogenous growth theory applied: Strategies for university R&D
–Dennis A. Kopf [] []
A contemporary higher education student-choice model for developed countries
–Demetris Vrontis, Alkis Thrassou and Yioula Melanthiou [] []
Branding higher education: Equivalence and difference in developing identity?
–Anthony Lowrie [] []
Marketing and education — A clash or a synergy in time?
–Paul Gibbs [] []