TOC: European J Mar
Introduction
European Journal of Marketing, 41(7/8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Revisiting the pioneering market orientation model in an emerging economy
–Musa Dwairi, Shahid N. Bhuian, Anthony Jurkus [] []
The state of internet marketing research: A review of the literature and future research directions
–John A. Schibrowsky, James W. Peltier, Alexander Nill [] []
Researching vulnerability: what about the researcher?
–Hilary Downey, Kathy Hamilton, Miriam Catterall [] []
An empirical examination of the pricing policies and their antecedents in the services sector
–George J. Avlonitis, Kostis A. Indounas [] []
Identity studies: multiple perspectives and implications for corporate-level marketing
–Hong-Wei He, John M.T. Balmer [] []
British consumers’ evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
–Leonidas C. Leonidou, Dayananda Palihawadana, Michael A. Talias [] []
Customer orientation and salesperson performance
–Mark E. Cross, Thomas G. Brashear, Edward E. Rigdon, Danny N. Bellenger [] []
Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty
–Ruben Chumpitaz Caceres, Nicholas G. Paparoidamis [] []
Market orientation versus innovative culture: two routes to superior brand performance
–Aron O’Cass, Liem Viet Ngo [] []
An assessment of product class involvement in food-purchasing behavior
–Andreas C. Drichoutis, Panagiotis Lazaridis and Rodolfo. M. Nayga Jr [] []
Buyer satisfaction with relational exchange across the relationship lifecycle
–Civilai Terawatanavong, Gregory J. Whitwell, Robert E. Widing [] []
Exploring collaboration between sales and marketing
–Ken Le Meunier-FitzHugh, Nigel F. Piercy [] []
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
–Lynne Eagle, Philip J. Kitchen, Sandy Bulmer [] []