TOC: J Con Res
Introduction
Journal of Consumer Research, 34(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
August, 2007
Where Consumers Diverge from Others: Identity Signaling and Product Domains
–Jonah Berger and Chip Heath [] []
Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities
–Craig J. Thompson and Gokcen Coskuner-Balli [] []
Threats to Hope: Effects on Reasoning about Product Information
–Gustavo de Mello, Deborah J. MacInnis, and David W. Stewart [] []
Distortion of Price Discount Perceptions: The Right Digit Effect
–Keith S. Coulter and Robin A. Coulter [] []
The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use
–Joan Meyers-Levy and Rui (Juliet) Zhu [] []
Perceptual Focus Effects in Choice
–Ryan Hamilton, Jiewen Hong, and Alexander Chernev [] []
Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present
–Tom Meyvis and Alan D. J. Cooke [] []
Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
–Suresh Ramanathan and Patti Williams [] []
Goal Control of Attention to Advertising: The Yarbus Implication
–Rik Pieters and Michel Wedel [] []
Compromise and Attraction Effects under Prevention and Promotion Motivations
–Mehdi Mourali, Ulf Bockenholt, and Michel Laroche [] []
"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
–Vanitha Swaminathan, Karen L. Page, and Zeynep Gurhan-Canli [] []
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
–Martijn G. De Jong, Jan-Benedict E. M. Steenkamp, and Jean-Paul Fox [] []