TOC: Mar Sci
Introduction
Marketing Science, 26(3)
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: : journals |
Relevant ARCategory: |
May/June, 2007
Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
–Steven M. Shugan []
Performance Regimes and Marketing Policy Shifts
–Koen Pauwels and Dominique M. Hanssens [] []
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
–Noah Lim and Teck-Hua Ho [] []
Deconstructing Each Item’s Category Contribution
–Kirthi Kalyanam, Sharad Borle, and Peter Boatwright [] []
Adaptive Idea Screening Using Consumers
–Olivier Toubia and Laurent Florès [] []
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
–Natalie Mizik and Robert Jacobson [] []
Representation and Inference of Lexicographic Preference Models and Their Variants
–Rajeev Kohli and Kamel Jedidi [] []
New Product Diffusion with Influentials and Imitators
–Christophe Van den Bulte and Yogesh V. Joshi [] []
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
–Peter J. Danaher [] []
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models
–Raj Echambadi and James D. Hess [] []