TOC: J Mar Res
Introduction
Journal of Marketing Research, 44(3)
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August, 2007
Preference Fluency in Choice
–Nathan Novemsky, Ravi Dhar, Norbert Schwarz, Itamar Simonson [] []
Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences
–Darren W Dahl, C. Page Moreau [] []
The Shopping Momentum Effect
–Ravi Dhar, Joel Huber, Uzma Khan [] []
Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts
–Min Zhao, Steve Hoeffler, Gal Zauberman [] []
Blending Cobrand Personalities: An Examination of the Complex Self
–Alokparna Basu Monga, Loraine Lau-Gesk [] []
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
–Manoj Thomas, Geeta Menon [] []
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
–Miguel I Gomez, Vithala R Rao, Edward W McLaughlin [] []
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
–Jan B Heide, Kenneth H Wathne, Aksel I Rokkan [] []
Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
–Hai Che, K Sudhir, P.B Seetharaman [] []
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
–Kusum L Ailawadi, Karen Gedenk, Christian Lutzky, Scott A Neslin [] []
New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep
–Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha [] []
To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions
–Srabana Dasgupta, S Siddarth, Jorge Silva-Risso [] []
Estimating Promotion Response When Competitive Promotions Are Unobservable
–Sangkil Moon, Wagner A Kamakura, Johannes Ledolter [] []
Hedging Your Bets and Assessing the Outcome
–Susan Jung Grant, Ying Xie [] []