TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Multiple roles for branding in international marketing
–Ho Yin Wong, Bill Merrilees [] []
Consumers’ product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
–Leila Hamzaoui Essoussi, Dwight Merunka [] []
Extending the view of brand alliance effects: An integrative examination of the role of country of origin
–Christian Bluemelhuber, Larry L. Carter, C. Jay Lambe [] []
Asian brands without borders: regional opportunities and challenges
–Julien Cayla, Giana M. Eckhardt [] []
Aesthetic theory and logo design: examining consumer response to proportion across cultures
–Narelle Pittard, Michael Ewing, Colin Jevons [] []
Cultural differences in brand designs and tagline appeals
–Jong Woo Jun, Hyung-Seok Lee [] []