July JM Blog
Introduction
Blog about Keiningham, Cooil, Andreassen, & Aksoy (2007) from the most recent JM - Click for free access to the article and the blog
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The JM Marketing Blog for Issue 71(3) is online. Visit the Journal of Marketing Blog to discuss the article
Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy (2007), "A Longitudinal Examination of Net Promoter and Firm Revenue Growth," Journal of Marketing,71(3), 39-51.
from the July 2007 issue.
The URL for the blog is here:
Free access to the article is available here: