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COLLOQUIUM POSITIONING

The main objective of the colloquium is to regroup original research on consumption as a social phenomenon (such as Consumer Research or Consumption Studies).

This positioning on apprehension and understanding of consumption culture favours a multidisciplinary approach using the contribution of marketing, sociology, psychology, history, anthropology or ethnology.

A particular focus will be given to papers dealing with young consumers (children, teenagers, and young adults). The objective is to organize one or more sessions dealing with this topic.

COMMUNICATION THEMES

Research, conceptual and discussion papers are welcomed and participation is encouraged from academics, practitioners, researchers and Phd students. Papers may be drawn from, but not restricted to, following areas:

• Consumption groups
• Material culture
• Specific or general consumption history
• Buying behaviour
• Consumption decision making
• Store outlets frequenting and animation
• Marketing application to new consumption areas (entertainment, culture, sport…)
• Social and public services consumption
• Postmodernity and consumption,
• Etc…

SUBMISSION

Communications can be submitted and presented either in French or English.

Communications will be published in the Conference Proceedings. REVIEWING PROCEDURE

The deadline for submission of the papers is December, 22nd, 2007. Papers should be e-mailed as a word attachment to one of these addresses:

Joël BRÉE: joel.bree@unicaen.fr or joel.bree@groupe-esc-rouen.fr
Éric REMY: remy.e@wanadoo.fr

Paper format is specified in the "author instructions" heading.

Papers will be evaluated by two referees (double blind). Notification of acceptance will be given on February 15th, 2008.

ORGANISATION COMMITTEE

Sonia ADAM-LEDUNOIS,Kafia AYADI, Joël BREE, Sandra CAMUS, Francis CONCATO, Pascale EZAN, Éric REMY, Alice SOHIER, Soraya ZOUARI

AUTHOR INSTRUCTIONS

Papers should respect the following standards:

1. Include in the front page the paper title, the author name, current position and affiliation and complete address and phone details (professional and personal address, telephone, fax and e-mail), and any acknowledgements for technical and/or financial help.
2. Include in the second page the repeated title of the paper and an abstract. Abstract and paper title should be written both in French and in English. Immediately after the abstract indicate keywords that better characterise your paper (both in French and English).
3. The paper text will begin on page 3.
   • Font: Book Antiqua
   • Spacing: single
   • Margins: 2.5 cm on every side
   • Headings and bottom page: 1.27cm
   • Titles font: Book Antiqua 13 pt.
   • Length: papers should not exceed 20 pages long.
     TITLE 1: BOOK ANTIQUA BOLD 13 PT SMALL CAPITAL LETTER / NO TAB
     Title 2 Book Antiqua bold, 13 pt, Italics
     Title 3 Book Antiqua, 13 pt, with tab
     Footnotes: Book Antiqua 9 pt
   • Tables and figures are included in the text, numbered and titled.
4. Immediately after the paper text insert successively:
   • The appendixes (methodological or others) should be designed by A1, A2, A3, etc.
   • Bibliographic references. Use the form (Kotler, 1973) to indicate the author and the year of publication in the text. References should be listed alphabetically at the end of the paper. They will be presented in Book Antiqua 11 pt, with a 0.3 negative tab.
     Example: Roedder D. J. (1999), Consumer socialisation of children: A retrospective look at 25 years of research, Journal of Consumer Research, 26, 183-213.
5. Final and complete version of the paper should be sent by e-mail. You should use Microsoft Word on a PC compatible computer.