TOC: Psych & Mar
Introduction
Psychology and Marketing, 24(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Never eat in that restaurant, I did!: Exploring why people engage in negative word-of-mouth communication
–Inge M. Wetzer, Marcel Zeelenberg, Rik Pieters [] []
Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys
–Timothy R. Graeff [] []
Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context
–Ayalla Ruvio, Aviv Shoham [] []
Guilt appeals: Persuasion knowledge and charitable giving
–Sally Hibbert, Andrew Smith, Andrea Davies, Fiona Ireland [] []