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: : : TOC : : journals

Relevant ARCategory:

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Unredeemed gift cards and the problem of not providing customers with value
–Dan Horne [] []

Using market information in product development
–Helle Alsted Søndergaard, Hanne Harmsen [] []

A comparison of younger and older baby boomers: investigating the viability of cohort segmentation
–Timothy Reisenwitz, Rajesh Iyer [] []

Chinese cultural values and gift-giving behavior
–Wang Qian, Mohammed Abdur Razzaque, Kau Ah Keng [] []

Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps
–Mosad Zineldin, Sarah Philipson [] []

Teleshopping adoption by Spanish consumers
–Carla Ruiz Mafé, Silvia Sanz Blas [] []

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