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Join Arvind Rangaswamy for a free webinar on July 18 at 11:00 AM EDT to explore Product Design and Customer Segmentation with Conjoint Analysis using Marketing Engineering for Excel (MEXL)

Marketing analytics are more important than ever in modern marketing programs. Conjoint analysis is an example of applied analytics that will empower your students.

Research shows if one builds competitive superiority into an offering at early stages of development, it is more likely to be a successful new offering at the end of the pipeline. To build such superior offerings requires an understanding of the tradeoffs customers make when evaluating new offers relative to the existing options in the market. Conjoint Analysis is a proven and widely used technique for measuring how customers will make trade-off decisions in evaluating product options that are available, or will become available in the marketplace.

In this webinar, Dr. Rangaswamy will provide a practical and intuitive introduction to Conjoint Analysis. Using real examples, the presentation will cover:

• The need for understanding customer tradeoffs in product design
• Overview of Conjoint Analysis methods
• Demo of the new ISBM supported Marketing Engineering for Excel (ME>XL) software that you can use to implement a Conjoint Analysis study at low cost
• Potential applications
• Pitfalls to avoid

Registration for this free webinar is required. Please click below to complete the registration process:

(This is another in the continuing Decision/Insight Webinar Series. If you have missed any of the previous webinars in this series, you may view them at any time by visiting the Marketing Engineering web site.)

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