TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 28(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Strategic Marketing Guidelines for Financial Planning Professionals
–Rachel K Smith, Ashvin P. Vibhakar, Andy Terry [] []
School Choice Attributes: Positioning a Private School
–R. Stephen Parker, Sherry Cook, Charles E. Pettijohn [] []
Marketplace Interaction Styles and Consumer Free-Riding: The Relationship Between Assertiveness and Aggressiveness and Attitudes Toward Consumer Free-Riding
–David Burns [] []
Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization
–James R. Lowry, Shaheen Borna, Scott A. Inks [] []