TOC: J Services Mar
Introduction
Journal of Services Marketing, 21(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
An experimental investigation of the use of brand extension and co-branding strategies in the arts
–Alain d’Astous, François Colbert, Marilyne Fournier [] []
Understanding (customer-based) brand equity in financial services
–Steven A. Taylor, Gary L. Hunter, Deborah L. Lindberg [] []
Maintaining customer relationships in high credence services
–Andreas B. Eisingerich, Simon J. Bell [] []
Customers’ psychological needs in different service industries
–Beth G. Chung-Herrera [] []
Regaining a seat at the table: marketing management and the e-service opportunity
–Tim Hughes [] []
The complexity of relationship marketing for service customers
–Tony Ward, Tracey S. Dagger [] []