TOC: J Adv
Introduction
Journal of Advertising, 36(2)
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Summer, 2007
A Multiple Stakeholder Perspective on Responsibility in Advertising
–Michael J. Polonsky, Michael R. Hyman [] []
Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
–Louise M. Hassan, Gianfranco Walsh, Edward M.K. Shiu, Gerard Hastings, Fiona Harris [] []
Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising
–Kevin J. Shanahan, Christopher D. Hopkins [] []
The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective
–Ivonne M. Torres, Jeremy J. Sierra, Robert S. Heiser [] []
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
–Xiaoli Nan, Kwangjun Heo [] []
The Use of Humor to Mask Deceptive Advertising: It’s No Laughing Matter
–Haseeb Shabbir, Des Thwaites [] []
The Effects of Playing an Advergame on Young Children’s Perceptions, Preferences, and Requests
–Victoria Mallinckrodt, Dick Mizerski [] []
Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter? ++Commercial+Media+Literacy+What+Does+It+Do,+to+Whom—and+Does+It+Matter?
–http://www.metapress.com/link.asp?id=464RW524761386L0 [] []
Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives
–Soontae An, Lori Bergen [] []
A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing
–Sara Dolnicar, Yolanda Jordaan []">Publisher] [