TOC: Intl J Adv
Introduction
International Journal of Advertising, 26(2)
 : : : TOC
: : journals |
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2006
Editorial
–Douglas West
What can advertisers learn from neuroscience?
–Hilke Plassmann, Tim Ambler, Sven Braeutigam and Peter Kenning
Consumers’ intentions to opt in to SMS advertising: a cross-national study of young Americans and Koreans
–Alexander Muk
Social uses of advertising: an example of young male adults
–Vince Mitchell, Jonathan E. Macklin and Jez Paxman
Why young consumers are not open to mobile marketing communication
–Ian Grant and Stephanie O’Donohoe
An empirical examination of public attitudes towards advertising in a transitional economy
–Dan Petrovici and Stanley Paliwoda
Comments
The art of reviewing III
–From Gerard P. Prendergast and Agnes Nairn
Response to ‘International food advertising, pester power and its effects’
–From Tim Ambler
Book reviews
Mark Earls – Herd: How to Change Mass Behaviour by Harnessing our True Nature
–Lyn McGregor
Henry Jenkins – Convergence Culture: Where Old and New Media Collide
–Nigel Sheldon