Access to J Macromarketing
Introduction
Journal of Macromarketing is currently available for free from Sage
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Take advantage of SAGE’s free trial to the Journal of Macromarketing, a leading outlet for scholarship on marketing and society. All you have to do is register at:
Once registered, you will have full-text online access! You can browse abstracts, perform quick or advanced keyword searches, and download full-text articles, such as these highly accessed articles from the Journal of Macromarketing ():
"It’s New but Is It Good? New Product Development and Macromarketing"
by Donald R. Lehmann
Read the article at
"Macro Measures of Consumer Well-Being (CWB): A Critical Analysis and a Research Agenda"
By M. Joseph Sirgy and Dong-Jin Lee
Read the article at
"Macromarketing: Past, Present, and Possible Future"
By Roger A. Layton and Sanford Grossbart
Read the article at
"Normative Perspectives for Ethical and Socially Responsible Marketing"
By Gene R. Laczniak and Patrick E. Murphy
Read the article at Laczniak and Murphy
"The General Theory of Marketing Ethics: A Revision and Three Questions"
By Shelby D. Hunt and Scott J. Vitell
Read the article at
"Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis"
By Sylvain Charlebois and JoAnne Labrecque
Read the article at
"Retail Redlining: Definition, Theory, Typology, and Measurement"
By Denver D’Rozario and Jerome D. Williams
Read the article at