TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 5(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer relationship management in competitive environments: The positive implications of a short-term focus
–Julian Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian, Yuxin Chen [] []
Advertising budgets in competitive environments
–Nolan Miller, Amit Pazgal [] []
Modeling CLV: A test of competing models in the insurance industry
–Bas Donkers, Peter C. Verhoef, Martijn G. Jong [] []
Used goods, not used bads: Profitable secondary market sales for a durable goods channel
–Jeffrey D. Shulman, Anne T. Coughlan [] []