TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 13(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers
–Ainsworth Anthony Bailey [] []
Analysis of Consumers’ Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
–Goran Vlasic; Tanja Kesic [] []
Strategic Versus Tactical Nature of Sales Promotions
–Pedro Quelhas Brito; Kathy Hammond [] []
Inhibition of Brand Integration amid Changing Agency Structures
–Philip J. Kitchen; J. Graham Spickett-Jones; Tony Grimes [] []