ÂÜÀòÉç¹ÙÍø

TOC: J Mar

Introduction

Journal of Marketing, 71(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


July, 2007

Rethinking Customer Solutions: From Product Bundles to Relational Processes
Kapil R Tuli, Ajay K Kohli, Sundar G Bharadwaj [] []

Responsiveness to Customers and Competitors:The Role of Affective and Cognitive Organizational Systems
Christian Homburg, Marko Grozdanovic, Martin Klarmann [] []

A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Timothy L Keiningham, Bruce Cooil, Tor Wallin Andreassen, Lerzan Aksoy [] []

Indirect Network Effects in New Product Growth
Stefan Stremersch, Gerard J Tellis, Philip Hans Franses, Jeroen L.G Binken [] []

Consumer Negative Voice and Firm-Idiosyncratic Stock Returns
Xueming Luo [] []

Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
Siva Viswanathan, Jason Kuruzovich, Sanjay Gosain, Ritu Agarwal [] []

Compound Relationships Between Firms
William T Ross, Diana C Robertson [] []

The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?
Christian Homburg, Ove Jensen [] []

Can a Retail Web Site Be Social?
Liz C Wang, Julie Baker, Judy A Wagner, Kirk Wakefield [] []

Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Devon DelVecchio, H. Shanker Krishnan, Daniel C Smith [] []

The Quest for Citations: Drivers of Article Impact
Stefan Stremersch, Isabel Verniers, Peter C Verhoef [] []

A Cultural Models Approach to Service Recovery
Torsten Ringberg, Gaby Odekerken-Schroder, Glenn L Christensen [] []