TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 36(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
August, 2007
The performance effect of organizational learning and market orientation
–Daniel Jiménez-Jiménez and Juan G. Cegarra-Navarro [] []
Relationships in the purchasing of business to business professional services: The role of personal relationships
–Paul C.S. Lian and Angus W. Laing [] []
System supplier’s customer strategy?
–Anton Helander and Kristian Möller [] []
Developing the organization’s sensemaking capability: Precursor to an adaptive strategic marketing response
–Stern Neill, Daryl McKee and Gregory M. Rose [] []
Understanding users’ performance evaluation of IT solutions
–Howard Forman, Susan K. Lippert and Prabakar Kothandaraman [] []
Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
–Øyvind Helgesen [] []
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
–H. Wilson, M. Clark and B. Smith [] []
Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis
–Fabrizio Zerbini, Francesca Golfetto and Michael Gibbert [] []
Effects of personalization and envelope color on response rate, speed and quality among a business population
–Mairead McCoy and Owen Hargie [] []
Customer segments as moving targets: Integrating customer value dynamism into segment instability logic
–Christopher P. Blocker and Daniel J. Flint [] []
Measuring and managing customer relationship risk in business markets
–Lynette Ryals and Simon Knox [] []
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
–Steven H. Seggie, Erin Cavusgil and Steven E. Phelan [] []