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CALL FOR PAPERS

2008 Annual Conference, Fairmont Hotel Vancouver, Vancouver, British Columbia, Canada
May 28 – 31, 2008

Submission Deadline: November 14, 2007

Conference Theme: Creating Value in a Global Marketplace

Conference Co-Chairs: Steven P. Brown and Peter A. Dacin

Organizations are increasingly challenged to offer and provide distinctive, differentiated value to customers in environments characterized by rapid change, intense competition, and heterogeneous demand. Within organizations, marketing and marketers continue to play critical roles in developing an understanding of these environments, communicating this understanding to others and creating the distinctive offerings that provide value to customers. The theme of this conference is to recognize and celebrate the unique role that marketing can play in the creation of value in the global marketplace. We encourage researchers from every corner of the world to share their insights about marketing’s role in the creation of value from a broad variety of perspectives ranging from those focused on the complexities of a global marketplace to those focused on the consumption behaviors of individual customers and their role in the co-creation of value.

The 2008 conference returns to the Fairmont Hotel Vancouver in fabulous Vancouver, B.C., Canada, the site of the 2004 conference. The many outstanding attractions of Vancouver and the surrounding vicinity are described in the attached information from Tourism Vancouver

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To participate, submit competitive papers (not abstracts) or special session proposals electronically to the appropriate track chair listed below. Important Note: It is against AMS policy to submit the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in lively intellectual discussion and warm fellowship that are trademarks of the Academy of Marketing Science.

Co-Chairs Contact Information:

Steven P. Brown
Conference Co-Chair
Department of Marketing & Entrepreneurship
Bauer College of Business
University of Houston
Houston, TX 77204
Phone: (713) 743-4560 Email: steve.brown@mail.uh.edu

Peter A. Dacin
Conference Co-Chair
School of Business
Queen’s University
Kingston, ON K76 3N6, Canada
Phone: (613) 533-2806 E-mail: pdacin@business.queensu.ca

Program Tracks

Business-to-Business Marketing

This track invites papers and special session proposals that focus on all aspects of business-to-business marketing, relationship marketing, and organizational buying behavior. Both conceptual and empirical research papers are welcome, especially those that focus on the current and future challenges facing business marketers both domestically and globally and on the role of relationship marketing in exchange performance. Suggested topics include CRM strategies; relationship development, execution, and termination; creating and delivering value; emerging technologies; sole sourcing; outsourcing; and more. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Jakki Mohr
School of Business Administration
University of Montana
Missoula, MT 59812
Phone: (406)243-2920
Email: Jakki.Mohr@business.umt.edu

Artur Baldauf
Department of Management
University of Bern
Engehaldenstrasse 4
CH – 3012 Bern, Switzerland
Phone: + 41 31 631 53 31
Email: Baldauf@imu.unibe.ch

Consumer Behavior

This track welcomes papers and special session proposals that focus on purchasing and/or consumption, both consumer and organizational. Topics include, but are not limited to: affect, mood, and emotion; explicit and implicit attitudes; social identity; self-concept and self-presentation; attachment, commitment, trust, and loyalty; consumer-marketer relationships; motivation, goals, and regulatory focus; conscious and deliberative information processing and reasoning; unconscious, automatic, and intuitive information processing; consumption and culture; consumer decision-making; organizational buying; technology and consumption; consumption value; post-consumption reactions and appraisals; measuring consumption outcomes; design and aesthetics issues; and more. Papers with cross-cultural elements are encouraged. Submit manuscripts and special session proposals by e-mail attachment (please begin the subject heading of your e-mail with "AMS") no later than November 14, 2007 to:

Carolyn Costley
Waikato Management School
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Phone: (64 7) 838-4466, ext. 8648
E-mail: ccostley@waikato.ac.nz

Doctoral Colloquium

This track welcomes manuscripts from doctoral students and provides a collegial environment for the presentation of those papers. The associated sessions also provide doctoral students with the opportunity to network with leading scholars as well as with fellow doctoral students from around the world. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

John B. Ford
Old Dominion University
College of Business and Public Administration
Marketing Area
Norfolk, VA 23529-0220
Phone: (757) 683-3587
E-mail: jbford@odu.edu

Electronic and Interactive Marketing

This track encourages papers and special session proposals that cover issues directly related to e-commerce. Topics may include, but are not limited to, diffusion of new technologies, high-touch versus high-tech value creation, technology issues related to CRM, regulatory issues, e-marketing and non marketing analogies, measuring web effectiveness, mobile-marketing and mobile-commerce (m-commerce), business models performance, and more. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Joel LeBon
ESSEC Business School
Avenue Bernard Hirsch B.P. 50105
95021 Cergy-Pontoise Cedex
FRANCE
Phone: 33 (0) 1 34 43 30 49 / (65) 6884 9780
E-mail: lebon@essec.fr

Ethics, Social Responsibility

This track invites papers and special session proposals that deal with topics related to ethics, social responsibility, public policy, and/or legal issues. Suggested topics include the following: guerilla marketing and its stakeholder implications, covert marketing tactics, product placement and its ethical issues, the role of ethics in organizational work environments, social responsibility and organizational performance, the role of perceived ethical behavior on consumer affect or cognition, general regulatory issues and the effects of regulation, ethics of pricing, legal/regulatory issues regarding database usage, corporate prioritization, product liability, privacy, internet issues, cross-cultural ethics, and more. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Linda Ferrell
The Anderson School of Management
MSCO5 3090
1 University of New Mexico
Albuquerque, NM 87131-0001
Phone: (505) 277-7056
E-mail: lferrell@mgt.unm.edu

O.C. Ferrell
The Anderson School of Management
MSCO5 3090
1 University of New Mexico
Albuquerque, NM 87131-0001
Phone: (505) 277-3468
E-mail: ocferrell@mgt.unm.edu

Excellence in Marketing Education and Innovative Teaching

This track invites papers and special session proposals that address the scholarship of teaching. Specifically, papers and special sessions on the following topics are encouraged: university priorities relating to teaching, student learning styles, professionalism in the classroom, interactive teaching approaches, online course development, distance learning, content delivery, course development, the use of technology to enhance classroom instruction, evaluating instructional performance, creative approaches to handling internal resource constraints, and related topics. Special sessions around these topics that incite lively discussion are particularly encouraged. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Vicky Crittenden
Boston College
Marketing Department, Fulton 450B
Chestnut Hill, MA 02467
Phone: (617) 552-0430
E-mail: crittend@bc.edu

Bodo Schlegelmilch
Wirtschaftsuniversitaet Wien
International Marketing & Management
Augasse 2 – 6, 1090 Vienna, Austria
Phone: (43131) 336-5103
E-mail: bodo.schlegelmilch@wu-wien.ac.at

International-Multinational Marketing

The track seeks competitive papers and special session proposals on a broad range of international marketing issues. Topics include, but are not limited to, the following: globalization, global branding, challenges facing multinational firms, internationalization and market selection, cross-cultural validation, international marketing strategies, cross-cultural customer segmentation practices, standardization/adaptation of the marketing mix across national markets, the effect of cultural values on marketing and vice-versa, import and export, international joint ventures and alliances, product-country image and country of origin effects, as well as the creation and adoption of innovation around the world. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Dana L. Alden
Department of Marketing
Shidler College of Business
University of Hawaii at Manoa
Honolulu, HI 96822
Phone: (808) 956-8565
E-mail: dalden@hawaii.edu

Qimei Chen
Department of Marketing
Shidler College of Business
University of Hawaii at Manoa
Honolulu, HI 96822
Phone: (808)956-8921
E-mail: qimei@hawaii.edu

Marketing Research Methods

The marketing research methods track seeks papers and special session proposals that develop and apply methodologies to substantive marketing issues. Topics may include, but are certainly not limited to, qualitative and quantitative research issues, data analysis techniques, measurement, sampling, graphical presentation of research findings, and more. Simulation studies that help modify (or establish) rules of thumb for research decisions, expository papers on marketing applications of novel statistical methods, and other work that challenges conventional practices, are especially welcome. Papers that are evaluated as outstanding will be considered for the William R. Darden Research Methodology Award. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

George R. Franke
Dept. of Management & Marketing
Culverhouse College of Commerce and Business Administration
The University of Alabama
Box 870225
Tuscaloosa, AL 35487-0225
Phone: (205) 348-9435
E-mail: gfranke@cba.ua.edu

Marketing Strategy

The marketing strategy track welcomes papers that cover a broad range of marketing management and strategy topics, focusing on firm-level decisions or problems. Specific areas that might be addressed include (but are not limited to): marketing strategy development and/or implementation; the influence of environmental factors; market orientation; strategic/cultural orientations; corporate marketing, corporate identity and corporate reputation strategic issues in CRM and other firm-level customer issues; competitive interactions; brand management and metrics; managing market knowledge; marketing performance metrics; developing marketing resources and competences; marketing’s influence within the firm; forces and trends affecting the present and future of the marketing function; and important issues facing marketing managers. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Klaus-Peter Wiedmann
Department of Marketing and Management
Leibniz University Hannover
Königsworther Platz 1, D-30167 Hannover, Germany
Phone: +49 / 511 / 762-4862
E-mail: wiedmann@m2.uni-hannover.de

Marketing Promotion and Communications

This track invites manuscripts and special session proposals that focus on each of the key elements of the integrated marketing communications process. Topics may include, but are not limited to, advertising, sales promotion, direct marketing, public relations and publicity, sponsorships, packaging, and related areas. Manuscripts covering online promotions and web-based advertising are particularly encouraged as are those in the area of rumor dissemination and prevention as well as product placement. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Michael Kamins
Department of Marketing
Marshall School of Business
University of Southern California
3660 Trousdale Parkway, ACC 306E
Los Angeles, CA 90089
Phone: (213) 740-5057
E-mail: mkamins@marshall.usc.edu

Mary Kay Doctoral Dissertation Competition

Doctoral candidates in marketing who have defended, or who will defend, a dissertation during calendar years 2007 or 2008 are eligible. Dissertations considered for the award in a previous year are not eligible. Dissertation abstracts should be no longer than 20 double-spaced pages, including appendices, tables, figures, references, and text. Contact the chairs of this competition for additional information or submit an electronic copy of the abstract no later than November 14, 2007 to:

George Zinkhan
University of Georgia
Terry College of Business
Marketing Department, 138 Brooks Hall
Athens, GA 30602-6258
Phone: (706) 542-3757
E-mail: gzinkhan@terry.uga.edu

Karin Braunsberger
University of South Florida St. Petersburg
College of Business Administration
Bayboro Station 306
St. Petersburg, FL 33701
Phone: (727) 873-4082
E-mail: braunsbe@stpt.usf.edu

Marketing Metrics

This track invites papers and special session proposals that focus on all aspects of strategy, models, and frameworks that can be quantitatively linked to an organization’s profitability, ROI, and other market performance measures, including brand equity, customer satisfaction and retention, and lifetime value of the customer. Papers that introduce new or novel theoretical issues are especially sought. The track is especially interested in papers and special sessions that specifically tie marketing activities and metrics to the financial performance of the firm. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Frank Mulhern
Medill School
Northwestern University
1845 Sheridan Rd.
Evanston, IL 60208-2101
Phone: (847) 491-5877
E-mail: fjm274@northwestern.edu

Product and Brand Management

This track invites papers and special session proposals addressing the broad array of product and brand issues in contemporary marketing. Product issues include but are not limited to product management, new product development and launch management, product design, product and service pricing, patent and intellectual property management, knowledge and intelligence management, innovation and technology management, adoption of new products and technologies, alliances and outsourcing, cross-functional teams, consumer and firm innovativeness, entrepreneurship, and creativity. Brand issues include but are not limited to brand creation, brand extension and metamorphosis, brand identity and meanings, global vs. foreign vs. local branding, brand equity and metrics, brand strategy and linkage to firm performance, and brand portfolio management. Conceptual and empirical works using rigorous methodologies and theoretical perspectives are welcome. Papers using novel qualitative, quantitative, or hybrid methodologies and communications are especially encouraged. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Diana Haytko
Missouri State University
246 Glass Hall
901 S. National Ave.
Springfield, MO 65804
Phone: (417) 836-3034
E-mail: DianaHaytko@missouristate.edu

Ronald A. Clark
Dept. of Marketing & Supply Chain Management
College of Business
East Carolina University
3136 Bates Building
Greenville, NC 27858-4353
Phone: (252) 328-6599
E-mail: clarkro@ecu.edu

Retailing

Original conceptual and empirical research papers and special session proposals are sought that deal with all aspects of retailing. Topics include, but are not limited to: aspects of the retail experience that influence consumers* and/or employees* affective, cognitive, and behavioral responses; customer service, satisfaction and loyalty issues; the effect of technology on retailing. Papers that develop new theory or address novel research questions are especially sought. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Julie Baker
Texas Christian University
M.J. Neeley School of Business
Department of Marketing
Fort Worth, TX 76129
Phone: (817) 257-7535
E-mail: j.baker@tcu.edu

Selling and Sales Management, CRM

This track invites papers and special session proposals on a broad range of topics related to personal selling, sales management, and customer relationship management (CRM). Topics of interest include, but are not limited to the following: how the sales force creates and delivers value to customers, how CRM technologies aid the sales function, value of the sales leader, sales management metrics, key account management, knowledge-based selling, sales force strategy, performance assessment, managing cross-functional selling teams, relationship selling, emotional intelligence issues in selling, the impact of technology on compensation and other performance management issues, sales forecasting models/methods, and managing high-performance sales teams. Top-rated papers in this track will have the opportunity to revise for publication consideration in the Journal of Personal Selling & Sales Management. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Eli Jones
Department of Marketing & Entrepreneurship
Bauer College of Business
University of Houston
Houston, TX 77204
Phone: (713) 743-4702
E-mail: eli-jones@uh.edu

Andrea L. Dixon
Department of Marketing
University of Cincinnati
P.O. Box 210145
Cincinnati, OH 45221-0145
Phone: (513) 556-7113
E-mail: andrea.dixon@uc.edu

Services Marketing

This track invites papers and special session proposals covering a wide spectrum of service marketing and management issues. Topics of interest include, but are not limited to, the role of technology in service settings, e-services, customer loyalty and financial accountability of service initiatives, service recovery and guarantees, pricing of services and revenue management, customer and employee interactions, service employee performance, and human resource issues in service. Papers that develop new or expanded theory or that address novel research questions and issues are especially sought. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Leyland Pitt
Simon Fraser University
Burnaby Mountain Campus, Marketing Department
8888 University Dr.
Burnaby, B.C. V5A 1S6 Canada
Phone: (604) 268-7712
E-mail: lpitt@sfu.ca

Sports Marketing

This track invites manuscript and special session proposals focusing on sports marketing issues, broadly defined. Conceptual and empirical research considering aspects of the marketing of sports of sports, as well as marketing through sports, are welcome. Issues of interest in the realm of marketing of sports include, but are not limited to strategic sports and event marketing, the sportscape, fan behavior, sponsorship, signage, fan loyalty, pricing, and technology. Issues of interest pertaining to marketing through sports include: sponsorship, data base marketing through sports, branding through sports, sports celebrity endorsement, and advertising, among others. Wherever possible, care should be taken to conceptualize papers within a broader theoretical context so as to have the potential to contribute to sports marketing and a substantive field (viz., consumer behavior/psychology, advertising, services, pricing, methodology, etc). Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Kirk Wakefield
Hankamer School of Business
Baylor University
P.O. Box 98007
Waco, TX 76798
Phone (254) 710-4267
E-mail: kirk_wakefield@baylor.edu

Supply Chain Management

This track invites papers and special session proposals that address topics related to supply chain management. Successful supply chain management requires integration of key business processes within the firm and across the network of firms that comprise the supply chain. As such, potential topics include, but are not limited to, cross-firm integration, managing relationships in the supply chain the role of customers and suppliers in product development, the role of the marketing and sales functions in supply chain management, managing cross-functional teams, supply chain metrics, value creation through supply chain management, and issues surrounding the management of global supply chains. Submit manuscripts and special session proposals by e-mail attachment no later than November 14, 2007 to:

Pat Daugherty
Division of Marketing & Supply Chain Management
307 W. Brooks, Rm. 2
University of Oklahoma
Norman, OK 73019-4001
Phone: (405) 325-5899
E-mail: pdaugher@ou.edu

Alexander E. Ellinger
Culverhouse College of Commerce and Business Administration
The University of Alabama
Box 870223
Tuscaloosa, AL 35487
Phone: (205) 348-8941
E-mail: aellinge@cba.ua.edu

Proceedings Editor:

Leroy Robinson Jr.
University of Houston – Clear Lake
School of Business
2700 Bay Area Boulevard
Houston, TX 77058
Phone: (281) 283-3209
E-mail: robinsonjr@uhcl.edu

Guidelines for Submitting Manuscripts and Special Session Proposals

All manuscripts and special session proposals are to be submitted by e-mail as attached "word.doc" files to the appropriate track chair. Manuscripts should follow the Journal of the Academy of Marketing Science style guidelines (found at ). Papers should not exceed 20 pages in total length including all exhibits and references. On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number). Important note: It is against AMS policy to submit the same paper or special session proposal to multiple tracks.

Manuscripts will be double blind reviewed. Please do not identify authors in the paper beyond the cover page. All authors of papers must be members in good standing of the Academy of Marketing Science at the time of the conference. Upon acceptance, the author(s) agree to: (a) release the copyright to the Academy of Marketing Science unless they choose to publish only an abstract; (b) return the manuscript in correct format in a timely fashion to the Proceedings Editor; and (c) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the AMS Proceedings. It is ultimately the author’s responsibility to see that any paper accepted for publication is provided to the Proceedings Editor and your track chair on time and in the proper format. If you have not received an official confirmation that an accepted paper is in production by April 1, 2008, you should contact the proceedings editor immediately. All manuscripts accepted for publication must be submitted to the Proceedings Editor electronically via e-mail, formatted according to the 2008 AMS Proceedings style guidelines (which will be supplied to you upon acceptance), maintaining the 5-page limit for camera manuscripts. Each additional page is charged at $50.

Special session/panel proposals should be submitted by e-mail as attached "word.doc" files to the appropriate track chair. They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation.

Summary of AMS Awards:

• Jane K. Fenyo Student Paper Competition – all student papers are eligible.
• M.Wayne Delozier Best Conference Paper – all papers are eligible.
• Stanley C. Hollander Best Retailing Paper Competition – all services and retailing papers are eligible.
• William R. Darden Award – Best Research Methodology Paper – papers from any track that demonstrate outstanding research methods are eligible.
• AMS Outstanding Marketing Teacher Awards Competition. Sponsored by South-Western College Publishing/Lamb-Hair- McDaniel – Contact: Goutam Chakraborty, Oklahoma State University, Spears School of Business, Stillwater, OK 74078. Phone: 405/744-7644. Email: goutam.chakraborty@okstate.edu.
• Mary Kay Doctoral Dissertation Award – see above for details.
• Outstanding Selling and Sales Management Papers – invited for further review at JPSSM.

For More Information:

AMS Web Site:

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