Training Exercises
Introduction
Experiential Training Exercises in Tourism Decision-Making/Management, Special issue of International Journal of Culture, Tourism, and Hospitality Research, Edited by Drew Martin and Arch Woodside; Deadline 15 Apr 2008
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Call for Papers:
Experiential Training Exercises in Tourism Decision-Making/Management
International Journal of Culture, Tourism, and Hospitality Research
Deadline 15 April 2008
Why do lots of Germans travel to Britain each year but most Brits shun Germany? What can German tourism executives do to effectively encourage Brits to visit? How do you go about effectively answering these questions?
Globally, tourism is an $800 billion (USD) industry that dramatically affects many national, regional, and local economies. Given the importance of tourism to so many destinations, both executives and students of tourism management need a high level of experiential decision-making training in achieving effective outcomes for tourism marketing programs. Surprisingly, applied learning tools that bridge gaps between theory and practice in this field are dwarfed by those found in the general field of marketing. To help close these gaps, the International Journal of Culture, Tourism and Hospitality Research announces a call for a special issue on training exercises for Tourism decision-making/management.
The development of training exercises provide opportunities for applied learning. These exercises should include both an introduction that describes the general theory or research issue as well as a discussion section that explains possible solution(s). Topics of particular interest include the following areas:
- Scanning and sense making of tourist behavior and management actions
- Planning tourism strategies
- Implementation of tourism programs or activities
- Evaluating effectiveness and efficiency of tourism program actions/processes
- Evaluating tourism program performance outcomes
- Administering tourism programs.
Submission guidelines and further information: Contributors may access the IJCTHR homepage at for comprehensive authors’ guidelines. Please contact Drew Martin (drmartin@hawaii.edu) with questions and to receive example articles published in prior issues of the IJCTHR that include tourism decision-making experiential training exercises—one of these exercises includes a tourism strategy practicum on the decisions and actions necessary to encourage Brits to visit Germany.
Guest Editors: Drew Martin, College of Business and Economics, University of Hawaii at Hilo, 200 W. Kawili Street, Hilo, HI 96720, Tel: 808-974-7553 (drmartin@hawaii.edu). Arch Woodside, Carroll School of Management, Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA 02467, Tel: 617-552-3069 (woodsiar@bc.edu).