TOC: Mar Intel & Plan
Introduction
Marketing Intelligence & Planning, 25(4)
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: : journals |
Relevant ARCategory: |
Is your doctorate really necessary?
–Michael J. Thomas [] []
Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers
–Murat Hakan Altintas, Tuncer Tokol [] []
The relationship between marketing strategies and performance in an economic crisis
–Mehmet Haluk Köksal, Engin Özgül [] []
A new approach to customer targeting under conditions of information shortage
–You-Ping Yu, Shu-Qin Cai [] []
Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam
–Tho D. Nguyen [] []
The influence of culture and size upon inter-firm marketing cooperation: A case study of the salmon farming industry
–Christian Felzensztein, Eli Gimmon [] []
Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis
–Jake Ansell, Tina Harrison, Tom Archibald [] []